Hot as Hell Swimwear debuts during Miami Swim Week at Soho Beach House


Hot-As-Hell (HAH) kicked off the brand’s much anticipated debut at Miami Swim Week by hosting a launch party at Soho Beach House as guests were treated to electrifying tunes by model turned DJ Alexandra Richards while enjoying libations by Dobel Tequila. Rocking a simple black blazer and tan tank top, the spawn of legendary rockstar Keith Richards kept the party upbeat all night.

The party brought out top models Natasha Oakley and Devin Brugman (Bikini A Day), Kyra Santoro, Shannon and Cait Barkerr, key bloggers including Olivia Lopez (Lust for Life) and top fashion photographer Jorden Keith. To combat the Miami heat, HAH hostesses handed out refreshing Dobel Black Diamond Margaritas along with topless and barefoot Essie nail polish and HAH-T String panties.

The magical night was helmed by the screening of their film Le Premiere, which was projected against the wall of Soho Beach House’s neighboring building for everyone’s enjoyment and a performance from Swimsuit Issue (NY based band fronted byMiles Garber and David Gagliardi).

Photos by World Red Eye

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