“BRIDAL IS ALL ABOUT FANTASY. IT IS ROMANTIC, ETHEREAL AND A DREAM.”
Opening her new york based atelier shortly after the inaugural show and cultivating a team trained in haute couture craftsmanship, Carolina Herrera aligned her name synonymously with the city and all things luxury. With wedding gowns often included in her ready- to-wear runway shows, Carolina Herrera introduced her Bridal Collection in 1987. From the start, the bridal collection evokes the same style vocabulary innate in the ready-to-wear collection. Carolina Herrera has become the destination for brides in search of femininity, a touch of romance and exceptional craftsmanship known to the atelier.
Carolina Herrera’s 2016 bridal ad campaign features the Josette and Josefina gowns in the spirit inspired by Carolina Herrera’s home, marked by its effortless elegance and refinement. Shot by photographer Max Vadukul, at Carolina Herrera’s townhouse on the Upper East Side of Manhattan, the campaign captures the femininity and timeless beauty synonymous with the bridal collection.
“ON HER WEDDING DAY A WOMAN SHOULD BE CERTAIN THAT SHE HAS FOUND A DRESS THAT MAKES HER FEEL CONFIDENT AND ABOVE ALL ELSE, BEAUTIFUL. IT’S IMPORTANT THAT WE PROVIDE WOMEN WITH A RANGE OF STYLES AND SHAPES TO SUIT THEIR PERSONAL STYLE.”
Establishing a globally recognized style, Carolina Herrera has resided at the helm of her eponymous label for over three decades proving with each new season that effortless elegance paired with modern refinement is always relevant. With the encouragement and endorsement of legendary vogue editor Diana Vreeland, Carolina Herrera presented her first collection of women’s ready-to-wear at new york’s metropolitan club in 1981. The collection was hailed as a success and embraced by luxury retailers and fashion press alike. from there, her fashion house was born with the carolina herrera new york label!
The Bridal Salon
Carolina New York has three flagship boutiques in the united states. The first Carolina Herrera flagship boutique opened in the year 2000 on madison avenue in a 4-story landmark building. its interior captures the elegance, luxury and sophistication of Carolina Herrera.
In July 2006 a Los Angeles boutique was opened on the exclusive Melrose Place. Dallas, Texas soon followed. All boutiques offer the complete signature Carolina Herrera New York environment and emanate the brand’s hallmark values.
Photos by Max Vadukul