About Us

We are a digital fashion, beauty and lifestyle magazine.

Since 2012 we began our mission of transforming the way fashion was reported, being the first completely digital fashion media in Puerto Rico and anticipating the times.

Founded by Lourdes Nicolle Martínez and Michael Ferrer.

Over the years we have expanded our coverage of fashion, gastronomy and travel events to the United States and the Caribbean.

Every day we publish articles with exclusive content of:

  • Runway: From the four capitals of fashion to the Caribbean and Latin America, we bring you backstage access and front row seats to the best fashion shows.
  • News: Latest news and event coverage of the fashion, beauty and entertainment world.
  • Travel Chic: the new and best trips, hotels, guides, and the best vacation spots
  • Sabores Chic: the newest food trends, the hottest cocktails and restaurants, the new products on the market and fun recipes.
  • Fashion: Fashion trends, for men and women, styling tips and accessories
  • Beauty: Know the latest beauty trends, product reviews, and important facts about makeup, hair, nails, skin treatments and the newest fragrances.
  • Lifestyle: Enjoy the chic lifestyle following the must see art and entertainment gatherings, stay up to date with the latest home decor trends, keep up with the business world and push forward to everything tech, auto and life related.

Traffic Chic goes beyond a literal meaning of words. It frames a chic lifestyle that results on having the power to stop traffic when walking on the street, capturing everyone’s attention and admiration.

Our mission is to create an international community that promotes the chic lifestyle through information, personal and social media interactions, and the creation of special events and projects.

Our vision: We will not rest until we become the #1 fashion, beauty and chic lifestyle Spanish speaking media in the world.

The flower that we proudly share is the artistic way of representing the dash of our name. It means unity between life and chic style. It is a symbol of our unity as a Latin and international community.


Lourdes Nicolle Martínez Vélez, is a young Puerto Rican businesswoman, founder & Editor in Chief of TRAFFIC CHIC

She has a Bachelor’s Degree in General Sciences with a second major concentration in International Public Relations from the Pontifical Catholic University of Puerto Rico. He also has a Juris Doctor from the Law School of the same university.

She is president of Invision Corporation, an audiovisual services company in Puerto Rico. In addition, she is founder and Real Estate Broker at LN Realty. She is also founder & Public Relations Lead Strategist at Now Communications.

Her leadership, creativity and dedication have positioned TRAFFIC CHIC as an international fashion and lifestyle force.


  • Web, Youtube, Podcast & Special Project Advertising
  • Sponsored Posts
  • Integrated videos
  • Product / location review
  • Sponsorship
  • Event invitation
  • Host invitation
  • Segment recording collaborator / locator
  • Product vs publicity exchange






PO Box 7641 Ponce, PR 00732