See it First: New Apple Watch and a fashionable and charitable RED iPhone Special Edition

Today, Apple introduced a new lineup of fresh and bright band colors that give customers more opportunity than ever to personalize and customize their Apple Watch. Highlights for the season include a wide stripe Woven Nylon band, standalone Nike Sport Bands and beautifully crafted Apple Watch Hermès bands in striking new colors.

The new collection of bands include:

  • Sport in Pebble, Azure and Camellia
  • Woven Nylon in Berry, Tahoe Blue, Orange, Red, Pollen and Midnight Blue
  • Classic Buckle with new buckle design in Sapphire, Berry and Taupe

The Nike Sport Bands will now be sold separately in:

  • Anthracite/Black
  • Pure Platinum/White
  • Volt/Black
New Apple Watch Nike+ models will include 38mm and 42mm Space Grey Aluminum Case with Anthracite/Black Sport Band and 38mm and 42mm Silver Aluminum Case with Pure Platinum/White Sport Band.
 
The newest expression of Apple Watch Hermès bands includes:

  • 38mm Double Tour in Bleu Zéphyr Epsom leather
  • 38mm Double Buckle Cuff in Fauve Barenia leather
  • 42mm Single Tour in Lime Epsom leather 
  • 42mm Single Tour in Colvert Swift leather
The collection expands with a new model that pairs Apple Watch Series 2 with the 38mm Double Buckle Cuff in Fauve Barenia calfskin leather and includes an exclusive Hermès Sport Band in signature orange.
 
Availability
  • New Apple Watch and Apple Watch bands are available to order on apple.com beginning today in Australia, Austria, Belgium, Brazil, Canada, Czech Republic, China, Denmark, Finland, France, Germany, Hong Kong, Hungary, Ireland, Italy, Japan, Luxembourg, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Portugal, Puerto Rico, Russia, Singapore, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, UAE, the UK and the US.
  • New Apple Watch Nike+ and Nike Sport bands are available to order on apple.com beginning today in Australia, Austria, Belgium, Brazil, Canada, Czech Republic, China, Denmark, Finland, France, Germany, Hong Kong, Hungary, Ireland, Italy, Japan, Luxembourg, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Portugal, Puerto Rico, Russia, Singapore, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, UAE, the UK and the US
  • New Apple Watch Hermès and Apple Watch Hermès bands are available to order on apple.com and hermes.com beginning today in Australia, Belgium, Canada, China, France, Germany, Hong Kong, Italy, Japan, Russia, Singapore, South Korea, Spain, Switzerland, UAE, the UK and the US
  • New Apple Watch, Apple Watch Nike+ and Apple Watch Hermès models and bands will be available at Apple Galaxy Macau in late March.
  • New Apple Watch Hermès models and bands will be available at Hermès in Taipei Bellavita in late March.
  • Apple Watch Series 2 requires iPhone 5 or later running iOS 10 or later. watchOS 3.2 will be available soon as a free software update. Some features are not available in all regions or all languages.
  • Every customer who buys Apple Watch from Apple will be offered free Personal Setup, in-store or online,* to help set up and personalize their new Apple Watch with calendars, notifications, apps and more.
  • Anyone who wants to learn the basics or go further with their new Apple Watch can register for a free workshop at any Apple Store.

RED, RED, RED for a good cause

Apple also announced today iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition in a vibrant red aluminum finish, in recognition of more than 10 years of partnership between Apple and (RED). This gives customers an unprecedented way to contribute to the Global Fund and bring the world a step closer to an AIDS-free generation. The special edition (PRODUCT)RED iPhone will be available to order online worldwide and in stores beginning Friday, March 24.
 
“Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT)RED Special Edition all the way to today’s lineup of Beats products and accessories for iPhone, iPad and Apple Watch,” said Tim Cook, Apple’s CEO. “The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands.”
 
“Apple is the world’s largest corporate donor to the Global Fund, contributing more than $130 million as part of its partnership with (RED),” said Deborah Dugan, (RED)’s CEO. “Combining the global reach of the world’s most loved smartphone with our efforts to provide access to life-saving ARV medication in sub-Saharan Africa, customers now have a remarkable opportunity to make a difference and contribute to the Global Fund through the purchase of this new beautiful (PRODUCT)RED iPhone.”
iPhone 7 and iPhone 7 Plus are the best, most advanced iPhones ever, packed with unique innovations that improve all the ways iPhone is used every day. Both phones feature the most popular camera in the world with advanced camera systems that shoot incredible photos and videos day or night, more power and performance with the best battery life ever in an iPhone, immersive stereo speakers and a wide color system from camera to display, all in a water and dust resistant design. iPhone comes with iOS 10, which brings more expressive and animated ways to communicate in Messages, new ways to use Siri with your favorite apps, beautifully redesigned Maps, Photos, Apple Music and News, and the Home app, which lets you simply and securely set up, manage and control your home all in one place.
 
(RED)’s critical work provides access to life-saving HIV/AIDS programs in sub-Saharan Africa, which is home to more than two thirds of the world’s HIV-positive population. One hundred percent of all money raised by (RED) goes directly to Global Fund HIV/AIDS grants that provide testing, counseling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from moms to their babies. Since it was founded in 2006, (RED) has generated more than $465 million for the Global Fund, with more than $130 million from Apple alone.
 
Both special edition models are available worldwide beginning Friday, March 24 and start shipping to customers by the end of March in the US and more than 40 countries and regions, including Australia, Belgium, Canada, China, France, Germany, Hong Kong, Italy, Japan, Mexico, Netherlands, New Zealand, Russia, Singapore, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, the UK and United Arab Emirates. Brazil, Chile, Colombia, India, Turkey and other countries will follow in April.
 
Photos by apple.com

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