Written by Lourdes Nicolle Martínez – Co-founder & Editor in Chief
Photos by Michael Ferrer
Miami Swim Week started early this year… on June! Paraiso Miami Beach moved their program from the accustomed calendar in July to give an opportunity for brands that offer “See now- Buy now” a chance to offer the hot from the runway pieces to their clients… a few weeks in advance.
The tent at Collins Park, the W South Beach Hotel, Miami Design District and the beach were the perfect scenarios to host the creativity of the international brands showcasing their latest collection, some for 2023 and the other as usual for Resort 2024. Hair was in charge of Sarah Lund for Kevin Murphy; make by Claire Perez for New York Makeup Academy, and nails by Sally Hansen.
The ‘Coastal Cowboy’ swimwear collection, designed by Lain Snow for women and their kids, reflects Lain Snow’s commitment to blending coastal vibes with classic southern fashion – a love that has been deeply rooted in the brand since it first launched in 2021. Leaning into the cowboy theme this year, Lain Snow took their collection to new heights by collaborating with iconic Aspen brand, KemoSabe to accessorize the swimwear pieces with an exquisite range of cowboy hats and boots. Swimwear options for men, specially for fathers to match with the whole family, were added to the proposal.
“Coastal Cowboy” offered neon-style bodysuits, mix-n-match bikinis, activewear, solid colors and meticulously crafted resort wear. The collection will be released on June 16 with availability to buy online at Maisonette and in-store locations throughout their home base in North Carolina.
For the second time, OneOne returns to Paraiso with the “#TBT” collection that paid homage to the golden eras of fashion, seamlessly blending nostalgia with contemporary aesthetics. Retro-styled silhouettes, vibrant prints, and bold color blocking took the stage in this captivating collection, making it a must-have for women looking to make a splash this summer. “#TBT” is a celebration of fashion evolution, with designs that transcend time and effortlessly complement diverse body types. From sleek one-pieces to flirty neon bikinis, the collection offers a range of styles that exude confidence and empower women to embrace their unique style.
The brand’s full-proof ON-DEMAND production model ensures that every garment is crafted only when ordered, eliminating excess waste and unnecessary inventory. By embracing this approach, ONEONE is making significant strides towards reducing environmental impact while providing customers with custom-made swimwear that perfectly matches their preferences. The full collection will be released in August with availability to buy online at www.oneoneswimwear.com.
After a successful launch last year as one of Miami Swim Week’s hottest fashion shows, Jessie James Decker returned to Miami Swim Week with jubilant cheers for her latest collection of swimwear and accessories from her Kittenish apparel brand.
Jessie captured the European aesthetic by carefully selecting romantic shades of red, vibrant greens, and a mix of warm neutrals. Jessie loves traveling abroad and the romantic, sexy appeal of Italy and the Mediterranean coast so the collection keeps it spicy with subtle hints of Mediterranean prints, animal inspired prints, and textured fabrics to give this collection that flirty Kittenish touch.
Luli Fama keeps being one of the favorite swim week shows for the surprise performances, the hot fashion and beautiful models. Starting with a sassy merengue dance performance, the “Puerto Luli” collection started with high energy, capturing the spirit of island hopping in the Caribbean.
Colorful one-pieces, cheeky bikinis, and resort-ready wear, sure to inspire wanderlust and get you in a tropical state of mind.The vibrant and colorful collection was modeled by a star-studded cast of Luli Babes on the runway including Lele Pons, Kiki Barths, Priscilla Ricart, Cindy Prado, Águeda Lopez, and many others.
Each piece in the collection exudes confidence, featuring bold neon prints, intricate patterns, and high-quality fabrics. Neon lime and fuchsia take center stage as key colors in this collection, adding a touch of energy and playfulness to the designs. From eye-catching maxis to playful bikinis adorned with tropical prints, the Luli Puerto collection perfectly captures the essence of island culture, infusing each garment with a sense of adventure.
The new collection is now available to buy in-store at Luli Fama Las Olas, Luli Fama Palm Beach Gardens, Luli Fama Doral, and online and at www.lulifama.com as well as at Revolve, Everything but Water, Nordstrom, and more.
Celebrating 20 years in the swimwear industry, Beach Bunny presented the show titled “Eras” at Paraiso Miami Beach. The runway featured swimwear that date back to 2003 all the way to their 2023 collection.
The much expected show, was fun and sexy as always having the best models in town, men carrying a model on a surfboard, and swimwear worn by celebrities and featured as the pick of each year’s collections.
Sinesia Karol was inspired by the Japanese gardens to introduce a new oriental flower print. A highlight for this season is the new texture, a plush velvety fabric that carries over into evening wear. Although the Brazilian bikini is a signature piece, the brand debuted new silhouettes such as her modern take on a chiffon Kaftan and one piece swimsuits that are sexy and fun. Main hues include blush pink and a soft white to make the collection feel more balance and light, tangerine to make it vibrant and geometrical prints to add visual structure to the proposal.
Another debutant at Paraiso, Club L London unveiled their latest resort collection, “Destination Daze & Tequila Sunset”, offering fashion-forward individuals the opportunity to experience effortless elegance and modern designs all at affordable prices.
Drawing inspiration from exotic destinations and the vibrant energy of summer nights, the swim and resort wear collection presented a diverse range of options to suit every style. From sleek bodysuits and flattering bikinis to flowy cover-ups and elegant dresses, Club L London’s line captivates with its chic designs, featuring deep jewel tones, elegant whites and neutrals, and alluring abstract prints. Meticulously crafted with attention to detail, each piece in the collection showcases the perfect fusion of luxury fabrics, including gentle satins, premium jersey, soft chiffons, and sculpting materials to provide an ultra-flattering shape.
The new collection can now shop the Club L London resort collection exclusively through the brand’s official website, www.clubllondon.com.
Neena Swim by Oh Polly put on a show-stopping display of embellished and non-embellished swimwear garments, including swimsuits, bikini sets, mini skirts and maxi dresses. Bikini top styles ranged from underwired to micro and everything in-between, whilst bottom options included brazilian, full brief and thong.
The all-new Neena Swim pieces that were shown on the catwalk were curated from the brands most recent collection, Printed Swim, and three upcoming collections: Embellished Swim, Signature Swim and Sporty Swim.Each of these ranges embody the essence of summer with form-flattering silhouettes, skin-baring cut-outs and innovative design details, ready for rugged beach coves, poolside hangs and sunset boat parties.
Shoppers can expect to see the new Neena Swim collections launching online at www.neenaswim.com over the coming weeks. Additionally, Oh Polly is thrilled to announce the highly-anticipated opening of its state-of-the-art Miami Showroom located at 1331 Washington Ave in the vibrant South Beach neighborhood.
For the second time at Paraiso, Matte Collection presented a 3 collection proposal at the beach, where a choir kicked off the runway and models walked at the rhythm of afrobeats artist Mannywellz.
Flowers in Bloom is a collection of Matte’s stable pieces, such as bikini sets, dresses and beach skirts, featuring a blooming rose. Resort showcases a collection of knit pieces in white and vibrant colors just in time for the summer season. The new styles continue to expand the Matte signature look – clean, simple and minimalist.
Abstract offers bold abstract prints for the daring customer, providing a mysterious narrative. “Through the Abstract collection I wanted to feature styles that are elusive, poetic and imaginative, rather than representational”, says Justina McKee, the founder of Matte Collection. The new Matte collections will be available online at www.mattecollection.com over the upcoming weeks.
Natasha Tonic’s “Coral City” collection featured a stunning array of one-piece swimsuits and bikinis adorned with intricate coral prints and textures inspired by Coral Morphologic’s scientific research. Each piece explores the beauty and complexity of coral reefs with prints taken from real corals grown in Coral Morphologic’s lab. Dominant colors such as electric green, coral orange, white coral, and Pacific blue were used to simulate the living and endangered corals found in reefs off Miami’s coastlines.
Embracing the use of natural, plant-based materials, Natasha used breathable hemp fabric in every piece she created to further minimize environmental impact. Each look was paired with a piece from Tonic’s new jewelry line, a special collaboration with designer Tiffany Kunz. Just like the garments, these exquisite pieces draw inspiration from the ocean reefs with meticulously crafted chokers featuring hand-sculpted coral forms and delicate pearls, capturing the essence of the sea. To further compliment the collection, Tonic debuted a variety of lightweight shrugs and long gloves which lend a modern touch and serve as a natural shield against the suns’ harmful rays.
To lend support to the critical issue of coral reefs, Tonic has pledged to donate 10% of the collection’s proceeds to Coral Morphologic and another 10% to the Indonesian non-profit Ocean Gardener, an organization in Bali that has developed a restoration technique to aid damaged reefs without the use of plastics. The coral city collection and accessories are now available to shop online at www.natashatonic.com.
Curve, the most prominent lingerie trade show in North America, made its Miami debut with a captivating runway show featuring renowned lingerie brands and emerging designers who unveiled their latest collections of lingerie, activewear, and swimwear.
At Anita, fashion and function are combined with pieces designed to boost workouts, allowing active enthusiasts to look great and perform their best. This season, Anita presents a line of sports bras and leggings with the theme “Urban Active Animal Vibes” inspired by the dynamic energy of the urban jungle and the untamed spirit of the animal kingdom.
The styles take us on a journey through nature with pieces that mix vibrant solids and neutral tones with eye-catching animal prints like crocodile, leopard, and python. The Anita styles include a range of leggings and sports bras, all designed to provide the perfect balance of fashion and functionality. The pieces are versatile and can be mixed and matched to create a variety of different looks. As one of the world’s leading German heritage activewear brands, Anita continues to grow its collections of solution-based sports bras, lingerie, swimwear, and breast forms with expanded sizes ranging from AA-K cups and 30-48 bands, making it perfect for women of all sizes.
Beloved Parisian brand, Atelier Amour is shaking up the codes of traditional lingerie with their latest lingerie collection, a daring fusion of eroticism and individuality that aims to redefine sensuality for every woman.
The collection embraces timeless colors with black as the key tone complemented by pops of ink blue, hot pink, and animal print. Featuring lace-up stitching and adjustable strapping, these lingerie sets embody the art of seduction while allowing you to customize the perfect fit for your unique body.
The allure continues with the inclusion of Lurex and metallic lace, creating captivating peek-a-boo illusions that tease the imagination. For a soft and more simple touch, indulge in the sheer mesh which glides over the body like a second skin, suggesting an invitation to an evening of pleasure. Satin and tulle pieces are adorned with enticing buttons to entice sight and touch, leaving your partner craving more.
Get ready to embark on a journey of self-expression as Wacoal America unveils its newest pieces from b.tempt’d, sub-brand from the brand that specifically caters to the body types of young women.
Crafted with meticulous attention to detail, every piece in the b.tempt’d line showcases the perfect fusion of the highest quality fabrics combined with a modern silhouettes. Their newest pieces include a selection of classic style bras with phenominal support that come in a wide range of sizes. These pieces come in femininity hues such as soft pinks and turquoise blues to compliment a range of skin tone.
Chantelle, a world-renowned leader in lingerie craftsmanship, unveils its latest lingerie collection by CHANTELLE X.
CHANTELLE X is designed to empower women in reclaiming their feminine power, allowing us to shift toward a new age of sexuality. The collection exacerbates femininity with masculine looks and postures that lead to a very subtle ‘Female gaze’. Tantalizing the senses, the collection features a wide range of styles, catering to various preferences and body types. From seductive boudoir sets to everyday panties and romantic push-ups and bralettes, every piece in the new collection epitomizes sophistication and luxury.
Culture Trees is a New York-based fashion brand established in 2018 made to celebrate the rich cultural heritage of Africa. Inspired by beauty and diversity, the brand creates energetic, stylish clothing and swimwear that promotes positivity and empowerment for all. The arrival of their latest swim collection, Zanzi Swim, embraces this ethos, incorporating vibrant colors, intricate patterns, and bold prints. Lime green and bright Fuschia are some of the powerful hues harnessed to evoke emotion and create an immersive and unforgettable experience. From one-piece swimsuits to bikinis, the collection offers a range of styles to flatter all body types.
With social impact at the core of the designer’s DNA, each collection from Culture Trees not only embraces African culture but also prioritizes sustainability. The brand is committed to ethical practices, using eco-friendly materials like bamboo and partnering with local artisans for production.
Dita Von Teese, renowned as both a burlesque performer and a fashion icon, has carved her niche in the world of lingerie with her very own brand born in Melbourne, Australia. Her latest collection, “Vintage Glamour, always!” is inspired by her iconic style. The collection encapsulates the essence of retro allure, infusing it with accessibility and functionality for everyday moments of beauty and luxury.
Women can immerse themselves in the opulence of the Thirties, Forties, and Fifties as Dita’s collection showcases her passion for upscale vintage pieces. From balconette bras to corsets, torsolettes to garters, and long-line chemises to bikinis, g-strings, and full briefs, every key style in this collection exudes timeless elegance. The fabrics used, including embroidered lace, tulle, satin, and velvet, elevate each piece to a new level of sophistication. Dita’s motto of advocating glamour every day, every minute, and above all things inspired a Kallidascope of bright colors from chartreuse to electric midnight blue, deep fuschia, and flirty pink to Bordeaux, emerald, and beyond.
Inspired by innate femininity, beauty, strength, and confidence, Elomi celebrates body positivity by encouraging women to express themselves through every piece they create. As a leader in the full-figured lingerie market, Elomi brings glamor, romance, and elegance to the runway with the arrival of its latest AW24 collection.
Drawing inspiration from the iconic fashion moments of Sophia Loren and the captivating spirit of the Rococo era, Elomi’s new lingerie line combines vintage allure with a modern sensibility. Each piece represents dramatic glamor with soft ditzy floral prints and intricate lace embellishments. The earthy tones and nature-inspired prints offer a refreshing break from the standard lingerie hues, while the berry tones and striking reds add a romantic touch to the collection.
Fantasie is a British-born brand with an eye for creating lingerie that fit perfectly and highlights the beauty of the female silhouette while providing the necessary support for fuller-figured women.The new AW23 swimwear collection brings a sense of tropical paradise and adventure to bikinis and bodysuits. Each piece is thoughtfully designed to flatter full-busted silhouettes in a variety of comfortable, body-shaping styles, allowing you to be able to truly unwind on vacation.
Vibrant colors and exotic prints such as leopard, birds of paradise, and palm leaves, are the first impression the collection makes the moment it hits the runway. Rich, lush hues of magenta and cobalt sit alongside bold tropicals, forming a collection that delivers a range of colors from across the spectrum. Sustainable fabric made from pre-consumer recycled nylon is used to ensure an ethically-made collection. Other fabrics include Lycra and Creora which improves durability with technology that prevents color degradation by chlorine.
Freya, the renowned British brand dedicated to embracing each woman’s unique beauty, is delighted to unveil its latest masterpiece: a breathtaking swimwear collection exclusively designed for full-busted women.
The new Freya collection showcases a range of exquisitely crafted swimsuits and mix-n-match bikinis designed for adventure and fiestas on the sand. Tropical lagoons inspire lush, botanical patterns in unexpected technicolor while pastel and bright neon shades are reminiscent of sunsetting moments on the beach. Meant to manifest dreams of glamorous vacations and sun-filled days, each piece provides exceptional support and flatters the natural curves of full-busted women.
Leonisa, a family-owned brand, has been pioneering the world of intimate apparel with the creation of sustainable high-tech designs since the late 50s. From luxurious lingerie and swim sets to thoughtfully engineered shapewear, each piece in the new collection has been created to empower natural beauty and accentuate curves.
Featuring elegant tones like black, blue and fuschia, to compression fabrics that smooth, shape and sculpt, and swimwear made from recycled plastic, the new Premium collection is a true testament to the harmonious blend of sophistication, comfort, and sustainability. High-tech trademark fabrics such as SkinFuse, DuraFit, and SmartLace are used in the shapewear, ensuring a flawless fit that moves with your body.
As a trailblazer in the world of intimate apparel, Mapalé continues to push boundaries, redefining what it means to feel sexy and confident. The Miami-based, Medellin-made brand is ready to ignite the flames of passion with the debut of their new collection Lingerie Vol. 1 2024.
The Eden theme embodies the feeling of a sensual evening, where one chases shadows to encounter mysteries of the nocturnal world. Each piece in this collection embraces femininity with enchanting lace trim, and deep green and purple jewel tones; Geo Armor signifies the tone-on-tone geometric patterns that bring structure and texture to the garments. These nude and black pieces feature silhouettes that are simple and minimal to give prominence to the geo patterns. Celebrating the brand’s own DNA, Mapalé DNA honors the moments at the beginning of the night that awaken the senses and give women the confidence to enjoy their darker side. These all-black pieces feature textured and embroidered lace. Lastly, the Self Love Club reminds us that the most important relationship is with oneself. These red and nude pieces present a sweeter-than-candy collection of cheeky thongs and lingerie with embroidered heart detailing.
Simone Pérèle invites you to lose yourself in the beauty of exquisite embroidery, lace and ultra-fine details. From cheeky panties to timeless bras, each piece is a fusion of delicate materials, meticulous embroidery, and thoughtful design, creating a symphony of comfort and sophistication. High-quality fabrics like Calais Leavers lace, embroidery, guipure, and jacquard satin, lend a soft touch to each garment.
The collection blends a multitude of bright summer colors ranging from Mango, Raspberry, and Bougainvillea, a deep and vivid magenta, the “it” color of the season. The bright colors are mixed in with elegant, all-black sets and an iconic ensemble in pure white.
Get ready to embark on a journey of self-expression as Wacoal unveils its newest collections. Crafted with meticulous attention to detail, every piece in the Wacoal collections showcases the perfect fusion of luxurious fabrics, delicate lacework, and modern silhouettes.
From alluring bras that provide exceptional support to enchanting panties that celebrate femininity, these extraordinary designs are meant to inspire you to embrace your unique style with grace and charm. The collections lean into pinks and blues aligning with Miami’s signature color scheme and for the brighter days ahead. Mixed with shine and sparkle in the bridal whites, guests will see a blend of key trends on the season such as sheer, shine, and lots of femininity.
In a private garden at the W South Beach Hotel, Azulu presented for the first time at Paraiso. Inspired by the Porto, Portugal, the collection embraced the essence of Porto’s charming atmosphere and breathtaking landscapes with a multitude of ready-to-wear garments for both women and men. The proposal offered a curated selection of easy linen and cotton dresses, modern knit sets, breezy coverups, and stylish swimwear.
Drawing inspiration from the city’s sun-kissed beaches, colorful tiles, and clear blue waters, the collection seamlessly blends modern design with a touch of Mediterranean allure, featuring stunning prints, eyelets, and meticulously crafted embroidery. The pieces blend hues of blues, orange, and terracotta with neutral whites, ivory, and gold to evoke the natural elements of the sun-soaked destination.
The swimwear line features recycled materials and eco-friendly fabrics, allowing you to dive into the waters with a clear conscience. With each piece, AZULU combines fashion-forward design with a dedication to environmental responsibility. The see-now-buy-now pieces can be shopped locally at their store locations in Brickell City Center, Aventura Mall, and Boca Raton as well as online at www.azulu.com.
Los Angeles brand Axil Swim, debuted at Paraiso showcasing a multitude of looks inspired by themes of Earth Wonder, Flower Power, Retrograde, Up to Par, and Dreamland. Each vibrant collection embodied the spirit of its era, allowing individuals to express themselves with confidence and style.
Axil Swim’s Earth Wonder collection brought forth a blend of neutral earth tones, designed to complement and flatter a wide spectrum of skin tones. Flower Power exuded a carefree soul through its feminine hues and floral patterns, capturing the essence of freedom and self-expression. The playful vibes of Retrograde transported viewers back to an electric night of roller skating in the early 70s, while Up to Par celebrated the emerging trends of the new millennium, paying homage to the fashion and style of the early 2000s. Lastly, Dreamland embraced a whimsical spirit by blending lavender and pink hues with deep jewel tones like navy and red.
In addition to the captivating collections, Axil Swim unveiled an exclusive swim week capsule, available for pre-order. This capsule effortlessly combined metallics and intricate prints to create a chic modern silhouette, allowing wearers to embrace the latest trends while expressing their individuality.
Felsmere closed the presentation with a musical performance. The see now, buy now collection is exclusively available for purchase through Axil Swim’s official website at www.axilswim.com.
When you think resort wear, you definitely don’t think of Canada. But Canadian brand Shan presented for the first time at Paraiso, making a statement from the first piece that came down the runway and raising the standard for first time shows at the event.
The Cruise 2024 collection featured luxurious swimwear and resort wear options, perfect for jet-setting travelers seeking a sophisticated yet effortless style. Drawing inspiration from warm destinations with lush flora, the collection represents a sense of wanderlust and offered an array of designs that celebrated diversity and individuality.
For the Spring-Summer 2024 collection, SHAN presented a refreshing take on swim and resort wear, embracing vibrant colors, intricate patterns, and playful silhouettes. The collection effortlessly blended classic elements with contemporary trends, providing fashionable women and men with a multitude of options to be worn by the poolside or on the beach. Soft and timeless, the colors presented in the collections are inspired by the sea and coastal regions with tones of sage, jean, Bordeaux, and pinks.
Real Housewives of Miami Julia Lemigova graciously walked the runway with the whole cast of the show sheering on front row.The new collection will be fully released in November with availability to buy online and at www.shan.ca and at major retailers such as Neiman Marcus, Saks Fifth Avenue, and Bergdorf Goodman among many others.
The Blonds are inherently about excess – even at the beach. For their first official foray into resort wear, they have created a collection of pieces that will take you from slinking by the pool in heels to the hottest nightspot imaginable. Inspired by the seminal seaside film Overboard, starring Goldie Hawn, mixed with Miami Beach in the 1990’s, and a cast of colorful characters like the fan-favorite Teletubbies, the Miami Swim Week moment is literally all about fun and making magic in the sun. The Blonds welcomed guests to Paraiso Swim Week on Saturday with a reception held at Queen with cocktails by House of Suntory while also closing out the weekend on Sunday as the finale show with an after party held at The Miami Beach EDITION.