Luli Fama to Present See-Now, Buy-Now, Italian Inspired, Ciao Bella! Collection

Known best for its original prints, body hugging silhouettes and unique construction throughout hundreds of its swimwear styles, Luli Fama has been on the swimwear scene for nearly 15 years. Between its two Miami flagship locations in Doral and Coral Gables’ The Shops at Merrick Park in the magic city – and hundreds of international retailers – the brand is back with an all new, Italian inspired collection before its legendary show on the catwalk at Miami Swim Week.

From solid colored suits to ribbed textures – Luli Fama has something for everyone. “Inspired by the magic of Capri and the Amalfi Coast in Italy. The bright and bold colors are inspired by the coast, the lemons, the florals and all things that transport you to a seaside villa on holiday to this magical region.” says Founder and Designer of Luli Fama, Lourdes Hanimian.

Luli Fama will unveil its Resort and Cruise 2023 collection including a new category for the brand, Ready-to-Wear. A line of dresses, caftans, and other pieces that can be worn from a brunch to a dinner – or an evening sailing through the Amalfi! The swim and resort collections will be available for purchase immediately following the runway show for its myriad of “Luli Babes” who have flocked to the brand for over a decade.

Smooth and ribbed lycra swimsuits will be presented in one and two piece styles alongside many metallic styles and strong jewel tones to channel an era of retrofitted suits in the Italian-inspired runway show. The family-owned brand prides itself in crafting original prints and designs from start to finish.

“Fit is so important to us and pieces are meticulously made to fit correctly on our Luli babes in a range of sizes from XS-XL. We own our factory in Colombia and employ over 300 women who have worked for Luli Fama for many years – these women (our real Luli Babes) are nearly all heads of their households and we couldn’t do the work we do, without them” continues Hanimian.

Luli Fama has been spotted on celebrities including Camila Cabello, Gabrielle Union, Sabrina Claudio, Alessandra Ambrosio, Britney Spears, Natty Natasha, Paloma Mami, Lele Pons, Larsa Pippen and Adriana Lima.

The runway show is slated for today, July 16th at 8PM at the Paraiso Miami Beach Tent at Collins Park (2100 Collins Avenue) for what will surely be the most popular show of Swim Week.

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