Luli Fama shows a new way to enjoy the sun

By Lourdes Nicolle Martínez, co-founder & Editor in Chief

During Miami Swim Week, the most awaited runway show is Luli Fama’s. The collection itself combined with the artistic production always make a good impression on the guests. And this year’s presentation at Paraiso Miami Beach was no exception.

Luli Fama presented “Revel in the Sun” for Resort 2022 at the Paraiso Tent. Everyone was energized by a contemporary dance performance followed by the runway show. This proposal was shorter than what the brand got us used to, but it was definitely on point.

Inspired by extravagant seaside beach parties in Mykonos and the confident, empowered, bold, and sophisticated Luli Babes, the collection included an assortment of colors ranging from bright and bold neons to elegant, subtle pastels, textured material, embellished suits, and eye-catching sophisticated resort wear. 

Miami-based founders Lourdes “Luli” Hanimian and  Augusto Hanimian aimed to captivate the city’s culturally rich and energetic nature while drawing inspiration from the Mediterranean, making the collection an homage to the brand’s contemporary designs rooted in the beach life mindset. 

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