During the show at Swimmiami 2017, Hammock presented its Runway Show for 2017, at the WET pool Lounge , W South Beach Hotel. The show featured a variety of luxury brands as they unveiled their latest collections across the runway. Drawing nearly 1,000 fashion-elite attendees each year, Hammock is renowned for showcasing designer swimwear brands in beautiful hotel suites rather than crowded spaces.
With over 80 featured brands, Hammock provides access to more designers and categories, more space and more events. An extension of the previous Salon Allure trade show, Hammock returned to Swim Week 2016 for its seventh year, with more creative exhibition spaces, sell-out suites and brand-new events during Swim Week. Recognized as Swim Week’s premiere luxury lifestyle show, the much anticipated Hammock is taking place July 16th – 18th at the W South Beach Hotel & Residence.
In time, the trade show has carefully built itself up to be at the forefront of swim traditions, with no one but Rick and Ramon to thank of course. I think that A departure from the traditional trade show, Hammock featured a variety of domestic and international swim, resort and accessory brands as they showcased their 2017 designs in private studios, suites and a gorgeous ballroom space. Having expanded its alternative tradeshow platform, Hammock increased its sponsor activations and events to incorporate a L’Oréal Professional Styling Station “Hair’s Night Out,” where guests experienced complimentary styling from some of the best stylists in the city; a 7,300 square ft. Bliss Spa relaxation lounge featuring a retail beauty boutique, a luxe nail lounge with two manicure and two pedicure stations, seven treatment rooms, and men’s and women’s lounges, along with a Style Wall showcasing the hottest swimwear trends via decorative vignettes.
This year’s brand highlights included Revel Rey (A new brand launching this July featuring handpainted prints); Elena Makri (former Editor In Chief of Vogue Greece’s gorgeous new swimwear and accessories brand); Katama Swim (A new men’s brand created by male model Garrett Neff); Robyn Lawley (A plus sized brand that recently made the cover of Sports Illustrated); Swim With Mi (A German handmade swimwear brand sure to be a favorite for editors and buyers alike); Pain de Sucre (A 30-year-old French brand launching for the first time in the U.S. market; L’Agent by Agent Provocateur (A lingerie and swimwear diffusion line designed by actress Penelope Cruz and dancer sister Monica Cruz alongside the creative direction of Agent Provocateur’s Sarah Shotton) and Futah (An exquisite new towel brand), to name a few.
Additional notable brands to be featured at Hammock include: Allerton, Amaio Swim, A.Marie Jewelry, Anouk Grewal, Athena Swimwear, BASK Hand Loomed Textiles, Banago, Basta Surf, BELOW WATERS, Biliblond, Beach Bunny, BOUND by bond-eye, Capittana, Citrine, EG LUX, Ella Moss, Electric Picks, ELENA MAKRI MYKONOS, Erika Pena, Feather & Find, Futah, Gallabia, Gillia, GYPSEA, Gypsy Soul, HAH, Honey Luna, House of Au+Ora, INDAH, indieSWIM, Indie + Wild, Issa de’ Mar, Juana de Arco, K BLU, Kai Lani Swimwear, Kanaloa, KAOHS, KATAMA, Kay & Elle, KOVEY, L’Agent by Agent Provocateur, LEE + LANI, Love Haus Lingerie, Lume Swimwear, LUXE by Lisa Vogel, Mauricio Alpizar, MLO Jewelry, Muchacho, Muse by Rimo, Nautica, Next, NiMo With Love, Nirvanic Swim, Pain de Sucre, Reef, Robyn Lawley, REVEL REY SWIM, SALT SWIMWEAR, Sand by Saya, Sapia Kang, Sea Reinas, Sea Star Beachwear, Shore, SOAH, So De Mel Swim, Splendid, Sukigi, SUNDRESS, SWIM WITH MI, Tavik and Tribal E.
Enjoy the complete show in the video below:
Photo Credit: Getty Images